2017-12-11 23:49:00 (GMT)
As we continue falling down the rabbit hole that is “big data,” it’s important for entrepreneurs to understand that correctly analyzing and utilizing insightful information can make or break a marketing campaign. However, many companies, especially startups, continue to launch marketing initiatives without first consulting critical research about their potential customers.
Data comes in all shapes and sizes, but by recognizing relevant information and using this information in a creative, informative, and ethical manner, entrepreneurs can better target specific consumer groups and get their product or service in front of these people. Sounds easy, right?
The short answer: Not really.
Headline: 4 research questions to help shape your startup’s marketing plan